Adding a well-planned social media marketing campaign to an optimized web site and search engine marketing campaign can be the be the icing on the cake for your overall digital marketing efforts. Social media is not a fad and has grown in leaps and bounds over the past decade. Over 2 billion people are now using Facebook making this platform one of the most powerful social media marketing opportunities that exist today. With the emergence of Instagram with younger audiences, Facebook acquired the company and monetized the platform with the option to include it in social media marketing campaigns via its Facebook ad interface.

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We recommend advertising on social media properties including Facebook, Instagram, Twitter, Google and YouTube. Others also may be of importance. There are no paid social media marketing opportunities on Google but a properly configured Google My Business account can be very effective at driving traffic and there is now a posting option to call out any news or offers that you wish. Following social media marketing best practises will greatly improve your click through rate and/or marketing objective. One of the most important aspects of social media marketing is to use use high quality and engaging images or videos. Social ads that don’t look like ads work the best. People don’t want to see tons of irrelevant and poorly prepared advertising in their news feed.

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In order for your organic or paid social media marketing efforts to “go viral” you need to create something extraordinary. It sounds easy but what’s extraordinary to you may not be to others and your audience will ultimately decide. Organic social media marketing is an effective way to engage your audience and if you use awesome images and video with little to no text or graphics your ads should pop. Social media marketing is best left to the experts because it’s like creating mini television commercials which requires considerable experience and skill. Many smaller companies are DIY social media marketers and in most cases it shows. Not doing it correctly may hurt your brand and drive traffic away from your website so sometimes it’s better not to do it all than to do it incorrectly!